Live Frankly

Live Frankly

28th September 2021 by Penny Jones
Events & Diary Dates | 0 Comments



Live Frankly is an ethical brand directory with a difference.

Our organic cotton men's t-shirts were highlighted initially, for their quality and durability, by journalist Lizzie Rivera. However, as a journalist, Lizzie became increasingly frustrated by the lack of clarity around sustainability and channelled that frustration into launching Live Frankly. Live Frankly is a site put together by cynical journalists who cut through sustainability greenwashing to find the genuinely good. 

As you would expect from journalists, Live Frankly is primarily an article led site, but the focus on 'good' provides a go-to resource when brand claims or press articles just don't wash. Living Frankly highlights what's new, good and not so good in the confusing world of sustainability.

The exciting news is that Live Frankly have now launched a directory. A prestigious list of brands and companies who are frank and bold enough in their ambitions to earn the journalists approval...this is what Live Frankly have to say about The White T-shirt Co!

"We do a lot of hard work, we just make it look easy. Our job is to seek out the best food, fashion and beauty products and more. Fun, right?

But here's where we get serious. Alongside eating and drinking, our aim is to cut through the crap around sustainability and report on the latest developments with honesty and transparency.

We want to help you recognise when a brand is talking the talk and walking the walk. One that's good for you, good for people and good for the planet."


Living Frankly is not an accreditation site, but to be featured means that businesses have been vetted and approved by the journalists, as well as their own customers.

So pop on over to Live Frankly and get a dose of goodness!


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