Our environmental promise

Our environmental promise

17th April 2014
Behind Our Brand | 0 Comments


Our ethical and environmental promise is at the heart of what we do. It's not just about creating the perfect white t-shirt (although we have to admit, that is our goal too). We're committed to responsible and sustainable manufacturing. So this month, with World Earth Day taking place on 22nd April and Fashion Revolution on 24th April, our focus is on transparency. Starting with our environmental promise.

We're not about to start preaching about climate change. We just believe that everyone can do their bit. It's not about completely overhauling your lifestyle. It's about adopting more responsible habits as a consumer, which means thinking more about the impact of your actions on the environment. It can't help to do a little more to look after the world we live in. And while it may be a little biased, we think there's no better way than by starting with everyone's wardrobe staple: your white t-shirt. Like making a simple shift to buying organic cotton t-shirts instead of cheaply produced, low quality ones. 

Our t-shirts are all GOTS (Global Organic Textile Standard) certified, which requires strict environmental and social responsibility from seed to delivery. Meaning every step of our manufacturing and production is monitored for its impact on the environment. From our handpicked cotton buds, to the way our yarn is spun and t-shirts constructed. Every little step of the way, we're making sure we do our bit to look after the environment. Limiting the damage we cause by ensuring that our t-shirts are put together in the most environmentally friendly and pollutant free way. And that's even down to our thread!

Using such a high quality materials means that your t-shirt fits perfectly, feels luxuriously soft, and with the right care can last a lifetime. While it may cost you a little more than a mass produced, high street tee (with dubious supply chains), we promise that it's worth it. First of all because it will last you longer. And secondly, you'll be safe in the knowledge that you've invested in moving towards more responsible manufacturing and becoming more eco-friendly.


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