Sleepwear Launch

Sleepwear Launch

22nd November 2018 by Penny
Behind Our Brand | 0 Comments

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Organic Cotton is the perfect choice to sleep in, so we're taking our tees from day to nightwear.

Many of our wearers use their old White T-shirt Co t-shirts to sleep in, and we love that they are re-used in this way. But we are frequently asked for new pieces too, specially designed for sleeping in. So here you go, we now have Sleepwear!

Organic cotton is actually a natural bed fellow .... exceptionally soft, extremely breathable and totally skin friendly. Our partners Green Cotton specialise in Baby and Childrenswear, so we have been working with the experts. All the pieces are crafted in our long-staple GOTS certified pure organic cotton and we've worked hard to ensure the construction and design compliment the comfort of these beautiful yarns.

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We hate labels that rub, so all White T-shirt Co labels are made in extra soft organic cotton. For extra comfort we've kept our Sleepwear seams flat by overlocking, rather than binding and not included any detailing which could cause unnecessary rubbing.

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In other words, we've kept the designs unashamedly simple with just sleep and comfort in mind!

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We are, however, aware that many of us slip into loungewear well before bedtime. So we've made our Womens Sleep Tee extra long and we have included nice deep pockets in our Mens Sleep Shorts...we're assured by the men in our team that these are an essential part of loungewear! The advantage of our Sleep Shorts is that they can be mixed with any t-shirt...old or new.

You can learn more about the story behind our organic cotton t-shirts and sleepwear on our Production and Ethics pages.

Our new Sleepwear is available in White, Navy and Pale Grey. Prices start at £36.

As a special introduction to White T-shirt Co Sleepwear please feel free to use the code XMAS18 to give you a 15% discount* on us!

We wish you all a very good night and happy dreaming! 

* Valid until the 24th December 2018.

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