Wear your favourites for longer.
We're always on the lookout for sustainable products which deliver more than just great branding. Tangent GC, who specialise in eco-friendly garment and shoe care tick that box for us. All their products have been developed in collaboration with garment and shoe makers; people who have a love of their art and an enthusiasm for prolonging the life of their products.
David Samuelsson, Founder of TANGENT tells how his care products came to be born.
"My grandfather, chimney sweep by profession, could sometimes come across as a bit coarse. He was, nonetheless, meticulous when it came to his wardrobe and dressed with a certain degree of elegance. He did not own many clothes, but the clothes he did have he knew how to care for. His Sunday best was brushed down after use and his collars starched. When out of his wingtips, he made sure to put shoetrees in them and followed this up with contemplative polishing.
Somewhere along the way we stopped caring – presumably when mass produced, cheap, and oftentimes deficient, clothing was introduced. Due to wear and tear the mere idea of garment care seemed distant. And this came to pass over the course of just one generation or two.
Nowadays though, when quality of fabric and pattern making – the passion for craftsmanship – is of interest once more, so is the need for proper care. In the light of this we are set to provide a superior range of garment care products, not emanating from the chemical industry or flung off conveyor belts, but products that will naturally and effectively give your garments a long life."
The organic based G&T detergent we're using was originally developed for linens in collaboration with Another Shirt Please – but works beautifully on our organic cottons too.
The delicate nature of the products belie their effectiveness. The range neatly includes a Denim Wash and a Sports Wear Detergent which keeps the membrane of synthetic fabric free to breathe so neutralise odours. Our boys fresh smelling rugby kits are evidence that nature and technology can work in sync!
Tangent also believe in caring for shoes. With a little effort you could be wearing yours for life.
Visit the TANGENT website for full product range and garment advice - you'll understand why their approach works so well with our organic cotton t-shirts.
TANGENT have kindly offer an exclusive 15% discount on their products to White T-Shirt Co wearers.
Add: The white t-shirt x Tangent GC at checkout. PLEASE NOTE: You will need to type out code.