White Is Good

White Is Good

17th August 2016 by Penny Jones
Collaborations & Conversations | 0 Comments



The White T-shirt Co looking good in Beijing

White is an achromatic colour, a colour without hue. White is one of the most common colours in nature, the colour of sunlight, snow, milk, chalk, limestone. It is linked to human rites of passage and associated with the very basics of life such as rice, bread, salt and sugar.

White means safety, purity, and cleanliness. It is considered the colour of perfection. In life style terms it can be both a safe neutral and a bold statement.

“Women think of all colours except the absence of colour. I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony.”
Coco Chanel

The ethos of white is core to The White t-shirt Co and White Is Good. So we were thrilled when ethically based White Is Good approached us to add our organic white t-shirts to their white lifestyle store.

We'll let these gorgeous images illustrate how the two companies complement each other.

white-is-good-hanging rail





If you're fortunate enough to be visiting Beijing you'll find White Is Good at 61#Guozijian Street, DongCheng District Beijing 100007.


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