International Women's Day 2018 campaign: #PressforProgress
With the World Economic Forum's 2017 Global Gender Gap Report findings telling us that gender parity is over 200 years away - there has never been a more important time to keep motivated and #PressforProgress. And with global activism for women's equality fuelled by movements like #MeToo, #TimesUp and more - there is a strong global momentum striving for gender parity.
And while we know that gender parity won't happen overnight, the good news is that across the world women are making positive gains day by day.
There are so many women that should and will be celebrated, from the high profile to the gems behind the scenes. But what about closer to home? What about the women you know? Women in all walks of life often do not realise the difference they make as role models, as people ‘pressing for progress’.
Who are your local heroines? As a female founded company we'd love to share a few of ours. These are women who have taken the plunge, they are women working towards a more sustainable future by creating clothes and articles that last.
Founder: Eleanor O'neill
Purpose: Soft and lightweight, Study 34 knitwear is made with exceptionally sustainable 100% baby alpaca made in a collaboration with a manufacturer operating at the heart of alpaca clothing production in Arequipa, Peru. Designed and made by women, for women.
Values: I believe it is our duty to treat our planet and all people on it respectfully. I believe in the value, power and importance of the individual voice. I believe in people who seek a better way of doing things – often against the majority. And I believe that a more responsible and sustainable lifestyle should be available for all.
Founder: Louisa Rogers
Purpose: Unlike other platforms, who have neglected quality control in favour of the mass market or pigeon holed themselves into high end, Trendlistr is carefully curated and by invite only. Trendlistr focusses on high-quality vintage sellers and showcases them as a fashion store.
Values: Trendlistr encourages sustainable consumption habits for the digital generation. Trendlistr is making vintage aspirational and breathing new life into retro clothes through creative styling and trend-led collections.
CATH HODSON DESIGN
Founder: Cath Hodson
Purpose: Caths quirky, individual style brings a flash of colour to life and capsule wardrobes alike! Working in both Interior & Jewellery Caths love of design & determination to tread her own path is awesome and is establishing her as a renown North East designer.
Values: Cath works with renewable materials and vegetable dyes, using traditional screen printing techniques and laser cut art work to create her jewellery. Cath runs workshops to pass on her traditional skills to encourage therapy through art.
Website: Cath Hodson Design
Founder: Deborah Mordain
Purpose: Coming Soon...Rockholly is a modern approach to rainwear. A women's transitional waterproof outerwear brand, fusing style with function, quality and long life. Clothing which has been inspired by the out doors, but designed for the every day. Fully waterproof but cleverly breathable.
Values: Careful balance of durability, functionality and respect using environmentally sound PFC free DWR. All sourcing has been carried out with total consideration to the environment and supply chain. Durable and simplicity is the keynote to all true elegance.
There’s nothing better than wearing empowering clothes, made by empowered people. These are examples of women who have had the opportunity to #pressforpurpose. International Women's Day is about supporting the women who don't have that opportunity. For example in the Fashion Industry 80% of garment workers around the world are women. Many are subject to exploitation, verbal and physical abuse, working in unsafe conditions, with very little pay. This isn’t fair. But it can change if we each show our support.